The Social: Fake Reviews, the World Cup and a New Snapchat?

Before we all break to celebrate our country with fireworks and BBQs, let’s take a look at the latest and greatest in the social world!
In this edition of The Social, we’ve covered everything from proper tips to identify fake reviews to scaring your consumers into buying. 

See up to the minute social news in our ‘In The News’ section HERE.

Read previous month’s issues HERE.

If you would like your question answered in the Social Soup for the Media Soul section next month, click or HERE to send us your questions!

What’s Up with the #WorldCup

By Anita Walsh

Every four years the World Cup smashes TV viewing records across the globe and this year is no exception, what is becoming more and more prevalent in the 2014 edition is the digital impact. In the games goal line technology is included for the first time and online, demand for streaming in the US peaked at 1.7M viewers  for the US qualification.

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Facebook’s Swing at Snapchat

By Maddie Wilson & Chris Yoon

Facebook has recently been releasing applications to contend with their competitors on the mobile front. One of the company’s most recent applications to be released is designed for mass photo and video-sharing as a means for users to keep their friends updated on their daily actives—this app is called Slingshot.


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Fake Reviews: Don’t Fall Into the Trap


By Alex Proujansky, Evan Hilton & Cat Tran Nguyen

Online reviews have a tremendous influence in guiding consumers’ decisions in choosing products and services. Consumers trust that the people leaving these reviews have actually experienced this restaurant, hotel, or product. According to Mashable’s study in 2012, 57% of restaurant goers said they rely on online reviews before choosing where to dine. In addition, 90% of Yelp users said a positive review influences their choices.

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To Have the Amazon Fire Phone 

By Reagan Freyer

I’ll be the first to admit that there’s not much I need my iPhone 5s to do that it can’t already do (except maybe add some hours in a day), but I can also acknowledge that Amazon’s Fire Phone has some pretty tempting features. The most hyped of these is Firefly, which identifies whatever you’re pointing the phone at, whether it’s a movie or TV show, a book, a song, or, yes of course, millions of products you can buy from Amazon with the press of a button. It can also pick up information from a business card or poster and add it to your contacts, call a number (shocking! a phone making a call?!?), or shoot you directly to a website. That feature alone makes the Fire phone stand out for the average user. Throw in free, unlimited photo storage; 3D dynamic perspective, which uses the Fire phone’s four front-mounted cameras to sense how you’re viewing a photo or app and changes perspective accordingly; and powerful but simple tilt/swivel/peek capabilities, and you’ve got a lot more than just an Amazon buying machine—although, let’s face facts, if that happens to be what you’re looking for, then you’re definitely in luck with the Amazon Fire Phone.

Not to Have the Amazon Fire Phone

By Travis Harding

The Amazon Fire smartphone comes with much fanfare and press, but is it really an Apple and Samsung competitor?  Not really, essentially it’s flashy phone for Amazon lovers that’s meant to open your wallet, highlighted by its ability to snap a photo of a product and then be able to directly buy that product from Amazon THAT INSTANT.  Sure, an image recognition system and 3D display is cool, but it cost just as much as a new iPhone or Nexus next-gen device, plus it’s bulkier than its competitors and boasts far less apps, do I really need a phone whose best feature is to more easily buy stuff from Amazon?  Isn’t there already an app for that on my iPhone?

What is the ROI for Scare Tactics?


By Cristin McGrath

When it comes to making a statement, a simple tug at the heartstrings may not be getting the job done anymore.

“Job 1 of advertising is to get consumers to focus their eyeballs on that 30-second spot or that stunt,” Peter Sealey, marketing consultant and former head of market at Coca-Cola and Columbia Pictures said. “The initial grab for attention is so damn important.”

I couldn’t have said it better myself.

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